Erik ten Hag is set to welcome Hojlund to Old Trafford after United agreed a £72m deal to sign the Denmark striker from Atalanta.
Hojlund, who will sign a five-year deal with the Premier League giants, scored 10 goals in 34 appearances for the Serie A side last season.
United focused their attentions on Hojlund after abandoning their interest in Tottenham and England captain Harry Kane, who is now being linked with a move to Bayern Munich.
Ferdinand insists Hojlund has ‘all the attributes’ to lead the line for Manchester United but has warned it may take the 20-year-old time to adjust to his new surroundings and the challenge of playing in the Premier League.
The Old Trafford legend sees similarities between Hojlund and Liverpool forward Nunez, who scored nine goals in 29 Premier League games for the Reds last season following an £85m move from Benfica.
‘The first thing you’ve got to look at is there’s huge potential,’ Ferdinand said. ‘Anyone who has seen him play will see there are attributes there that you would like. He’s suited to the Premier League.
‘I think the price tag is out of his hands. I look at it a bit like Darwin Nunez from Liverpool. Last season was his adjusting season.
‘He’s a young striker coming to the league, everything about him fits the Premier League perfectly but it didn’t go as well as he would of liked.
‘But I think this season we’ll see a different player for Liverpool. I wouldn’t be surprised if that happens with Hojlund although I’d like him to have a better season than that, obviously.
‘He may well do but it will take time to adjust. The attributes are there but you’re going to be paying big.’
Hojlund will become Ten Hag’s third summer signing following England midfielder Mason Mount and Cameroonian goalkeeper Andre Onana. Jonny Evans has also returned to Old Trafford on a short-term deal.
Manchester United finished third in the Premier League in Ten Hag’s first season at the club and won the League Cup, their first trophy since 2017.
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